idee.design.licht. launches a new, easel-like light fixture that holds a fluorescent ring and two acrylic panes on a floor-standing support structure: „myArt“ is a cool design statement in itself, but is designed to inspire its owner’s creativity: all kind of translucent artworks, photos and objects can be fixed on the easel for ever-changing artistic and decoration ideas. Just see for yourself how the Duesseldorf-based photographer Jens Hocher and the performance artist Dena Massque staged myArt – with glamourous outfits, extravagant poses and shining pictures and patterns to match the myArt easel. The work of Jens Hocher and Dena Massque is only the beginning – idee.design.licht. wants to tap the creative potential of artists, designers, photographers, the online community and the design trade alike. This is why idee.design.licht. launched a dedicated website www.myart-licht.de for its new product, accompanied by a design competition.